Width	800 mm
Height	1015 mm
Depth	600 mm
Weight:	12.1 kg

Modulate™ Counter

Magnetically Connecting Display Counter with Modular Flexibility

The Modulate™ Counter is a versatile, tool-free display solution designed for events, receptions, and retail environments. It features an aluminium tubular frame, black thermoformed MDF countertop, and clever internal magnetic connectors that allow multiple counters to link together seamlessly—ideal for creating longer reception desks or bar-style setups with minimal effort.

Designed to be used as a standalone unit or as part of a modular configuration, the counter is available with optional custom-printed tension fabric graphics that deliver strong brand impact.

Tool-Free Assembly with Magnetic Frame Connections

The powerful magnets inside the aluminium frame allow for quick, precise alignment and secure assembly without tools. The tubular sections push-fit together easily, streamlining the setup process even for solo installers.

Each counter packs flat into a soft carry bag featuring a padded internal flap to protect the countertop during transport—ideal for on-the-go exhibiting and storage.

An optional white laminated MDF shelf (sold separately) is also available for internal storage or product placement.

Custom Graphics Available for Individual or Combined Units

Optional dye-sublimated stretch fabric graphics are designed to fit smoothly over the frame for a clean, professional finish. Graphics can be positioned either beneath or over the countertop, depending on your preferred look.

When combining multiple counters, a single custom graphic can be produced to wrap around the entire front—perfect for creating a cohesive, large-format brand presence.

Select Item

Format *

Hardware and Graphic
Hardware Only
Graphics Only

Media Type *

Polyester Stretch

Media Type *

Polyester Stretch

Black thermoformed MDF countertop
Optional white laminated MDF shelf available (sold seperately).
Comes in carry bag with padded internal flap to protect the countertop
Flat packs so easy to transport and store
Quick and easy tool-less assembly
Single graphic available for two or more combined frames when creating a larger reception desk or serves area
Counters can be reused simply by changing the graphic

Guidelines for Preparing Your Artwork

UI_Formulate_Magnetic_Counter_EN

Download Product Images

Modulate™ Counter Product images

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Product specifications

Attribute name	Attribute value
Product Specifications
Material	Ø 30mm Aluminium tubes, MDF tabletop/shelf
Assembly	Push-fit button
Collapsible	Yes
Counter top	Black
Shelves	1 (Optional)
Graphic attachment	Zip system
Transport	One padded carry bag, internal flap

We are continually improving and modifying our product range and reserve the right to vary the specifications without prior notice. All dimensions and weights quoted are approximate and we accept no responsibility for variance. E&OE.

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Formulate Oval Counter

Portable, Professional Counter with 360° Messaging Potential

The Formulate Oval Counter is a lightweight yet durable promotional unit, ideal for exhibition stands, retail environments, and brand activations. Featuring a sleek anodised aluminium tube frame with a black MDF tabletop and base, it supports up to 50kg of evenly distributed weight - making it ideal for brochures, tech, and small products. This smart, freestanding counter enables full 360° branding when used with an optional tensioned fabric graphic, turning functional furniture into a powerful messaging platform.

Designed with a sturdy oval shape, the counter frame includes three vertical Ø30mm support poles in two sections and comes in a single standard size that balances portability with presence.

Tool-Free Assembly and Convenient Transport

The Formulate Oval Counter is quick to set up using its intuitive, tool-free aluminium framework. Each tubular component clicks into place using a simple push-fit system, enabling fast and reliable construction. The 20mm thick MDF top and base include a 3mm recessed channel to accommodate optional SEG graphics for a clean, seamless edge finish.

Once disassembled, all parts store neatly into the included nylon carry bag, which features an internal flap to keep the graphic safely separated during transport.

360° Fabric Graphic with SEG Option

The counter can be paired with a custom-printed stretch polyester graphic that wraps around the frame for maximum visibility from every angle. The fabric sleeve includes a discreet vertical zip at the back for easy application and removal, while the SEG (Silicone Edge Graphic) system ensures a snug and polished appearance when inserted into the 3mm recessed channel.

The fabric is washable, making it ideal for frequent use across multiple events or campaigns, and graphics are easily replaceable for rebranding or updated messaging.