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Formulate Straight
BESTSELLER

Formulate Straight

The Formulate Straight Fabric Display Wall is a professional, high-impact solution for creating sleek, vibrant backdrops at exhibitions, trade shows, conferences, and branded events. With its clean lines and tensioned fabric finish, it’s ideal for use as an exhibition backwall, sponsor backdrop, media wall, or photo background in any indoor promotional setting.

Available in Six widths ranging from 2M to 6M, it's a versatile option for any space.


Easy Assembly with Lightweight Tubular Frame

Constructed from strong yet lightweight 30mm diameter push-fit aluminium tubing, the frame assembles quickly without the need for tools. Bungeed sections connect using an easy-to-follow numbered system, and push-fit buttons lock the frame securely into place. A central support bar adds extra stability, and stabilising feet attach with an Allen key (supplied).

The stretch fabric graphic slips over the frame and zips closed at the base to maintain tension and ensure a smooth, wrinkle-free finish. Gloves are supplied to help fit the graphic cleanly and comfortably. The padded, compartmentalised carry bag provides safe and organised storage for both poles and graphics, making transport easy and efficient.


Custom Printed Graphics with Optional Blockout Liner

Custom-printed graphics are available separately and are designed to fit snugly over the frame. Choose from single-sided graphics with a clean plain white reverse, or double-sided graphics for visibility from all angles.

For displays in brightly lit areas, an optional integrated blockout liner is available for both single and double-sided versions to prevent show-through and enhance vibrancy.

The premium 260gsm dye-sublimation printed stretch fabric is washable, foldable, and easily interchangeable—perfect for updating graphics between campaigns or events.

Wind Dancer

5M Telescopic Flag System for High-Visibility Outdoor Display

Wind Dancer is a large-format telescopic flag system ideal for high-traffic outdoor spaces such as forecourts, festivals, and promotional events. The aluminium pole adjusts up to 5M high, holding a 3.5M flag for standout elevation and visibility.

Supplied with a 66-litre plastic base that can be filled with water or sand for stability, Wind Dancer performs reliably in winds up to 18mph (29km/h). The flag attaches with eyelets and moves naturally in the breeze for dynamic effect.


Easy Deployment & Transport

Wind Dancer is designed for quick assembly and takedown. The lightweight aluminium pole is telescopic and collapses for compact transport, while the plastic base can be emptied and refilled on site with either water or sand.

Ideal for mobile promotional teams or quick outdoor setups, the system packs down easily and is simple to carry and store between uses.

Premium Flag Fabric & Custom Printing Options

Wind Dancer flags are available single-sided and printed on 110gsm flag knit polyester using dye-sublimation for bold, fade-resistant colours and sharp detail.

Graphics attach securely to the pole using reinforced eyelets for quick and easy setup. Each flag is expertly finished in-house for durability and weather resistance, making it well-suited for long-term outdoor display.

Flag Care & Maintenance Guide

To maintain your Wind Dancer flag’s appearance and durability, we recommend regular care. Over time, air pollution can discolour lighter areas, and UV exposure may lead to fabric fading. Flags can be washed at 30°C in a regular machine without detergent—ensure they are completely dry before storing to prevent mildew.

Avoid snagging the fabric on poles or nearby objects, and allow adequate spacing between flags. Always dismantle your flag in adverse weather, particularly in strong winds (above Beaufort Scale 4) or heavy rain, which adds extra weight and strain on the pole.

Flag lifespan depends on usage and weather conditions; with regular use, a flag can realistically last up to six months.

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