The Formulate Oval Counter is a lightweight yet durable promotional unit, ideal for exhibition stands, retail environments, and brand activations. Featuring a sleek anodised aluminium tube frame with a black MDF tabletop and base, it supports up to 50kg of evenly distributed weight - making it ideal for brochures, tech, and small products. This smart, freestanding counter enables full 360° branding when used with an optional tensioned fabric graphic, turning functional furniture into a powerful messaging platform. Designed with a sturdy oval shape, the counter frame includes three vertical Ø30mm support poles in two sections and comes in a single standard size that balances portability with presence. The Formulate Oval Counter is quick to set up using its intuitive, tool-free aluminium framework. Each tubular component clicks into place using a simple push-fit system, enabling fast and reliable construction. The 20mm thick MDF top and base include a 3mm recessed channel to accommodate optional SEG graphics for a clean, seamless edge finish. Once disassembled, all parts store neatly into the included nylon carry bag, which features an internal flap to keep the graphic safely separated during transport. The counter can be paired with a custom-printed stretch polyester graphic that wraps around the frame for maximum visibility from every angle. The fabric sleeve includes a discreet vertical zip at the back for easy application and removal, while the SEG (Silicone Edge Graphic) system ensures a snug and polished appearance when inserted into the 3mm recessed channel. The fabric is washable, making it ideal for frequent use across multiple events or campaigns, and graphics are easily replaceable for rebranding or updated messaging.
Tool-Free Assembly and Convenient Transport
360° Fabric Graphic with SEG Option