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Formulate Oval Counter

Portable, Professional Counter with 360° Messaging Potential

The Formulate Oval Counter is a lightweight yet durable promotional unit, ideal for exhibition stands, retail environments, and brand activations. Featuring a sleek anodised aluminium tube frame with a black MDF tabletop and base, it supports up to 50kg of evenly distributed weight - making it ideal for brochures, tech, and small products. This smart, freestanding counter enables full 360° branding when used with an optional tensioned fabric graphic, turning functional furniture into a powerful messaging platform.

Designed with a sturdy oval shape, the counter frame includes three vertical Ø30mm support poles in two sections and comes in a single standard size that balances portability with presence.

Tool-Free Assembly and Convenient Transport

The Formulate Oval Counter is quick to set up using its intuitive, tool-free aluminium framework. Each tubular component clicks into place using a simple push-fit system, enabling fast and reliable construction. The 20mm thick MDF top and base include a 3mm recessed channel to accommodate optional SEG graphics for a clean, seamless edge finish.

Once disassembled, all parts store neatly into the included nylon carry bag, which features an internal flap to keep the graphic safely separated during transport.

360° Fabric Graphic with SEG Option

The counter can be paired with a custom-printed stretch polyester graphic that wraps around the frame for maximum visibility from every angle. The fabric sleeve includes a discreet vertical zip at the back for easy application and removal, while the SEG (Silicone Edge Graphic) system ensures a snug and polished appearance when inserted into the 3mm recessed channel.

The fabric is washable, making it ideal for frequent use across multiple events or campaigns, and graphics are easily replaceable for rebranding or updated messaging.

New

Modulate™ Straight 3020, 3024

Modulate™ is a versatile, double-sided modular display system made from lightweight aluminium frames that assemble quickly with tool-free, push-fit construction. Each frame includes powerful internal magnets that allow units to connect effortlessly at any angle, making it easy to build engaging exhibition backwalls, shaped displays, or standalone setups. Each frame also includes two stabilising feet for reliable support.

Available in single or double-sided print, the custom printed, high-quality tension fabric graphics slip smoothly over the frame and secure with a discreet zip at the base. An optional light-blocking liner prevents show-through and maintains vivid graphics even in brightly lit environments.

Frames are available in widths from 0.4M to 3M and heights of 2M or 2.4M, with a choice of Round or Square Corners to complement your design.

Easy Effortless Assembly with Magnetic Precision

Modulate™ frames are constructed from durable yet lightweight 30mm diameter aluminium tubing that simply push-fits together—no tools required. The bungeed frame sections connect using a clearly numbered system, and push-fit buttons lock each piece securely into place. Thanks to the patented 360˚ MagLink system, with four powerful internal magnets, frames instantly "snap" together and can be arranged at virtually any angle, making it easy to create custom backwalls or freestanding displays. For added stability, each frame includes two twist & lock feet.

Available in a wide range of sizes, Modulate™ also features a comprehensive colour-coding system, making it easy to identify and organise frame components—perfect for fast, stress-free assembly and breakdown. Each frame comes in its own padded carry bag with dedicated compartments for feet and graphics, ensuring everything stays safe, tidy, and easy to transport. With flexible reconfiguration and easily updatable graphics, Modulate™ is an ideal sustainable solution for dynamic exhibition needs.

The tension-fit fabric graphic slides effortlessly over the frame and zips shut at the base to create a smooth, wrinkle-free finish. Supplied gloves help you fit the graphic cleanly and comfortably, while the padded storage bag keeps all components protected and ready for your next event..

Custom Printed Graphics with Optional Blockout Liner

Custom-printed graphics are available separately and are designed to fit snugly over the frame. Choose from single-sided graphics with a clean plain white reverse, or double-sided graphics for visibility from all angles.

For displays in brightly lit areas, an optional integrated blockout liner is available for both single and double-sided versions to prevent show-through and enhance vibrancy.

The premium 260gsm dye-sublimation printed stretch fabric is washable, foldable, and easily interchangeable—perfect for updating graphics between campaigns or events.