Formulate

Formulate is a modular aluminium frame system that offers the creative freedom to design completely bespoke exhibition stands while retaining the portability, efficiency and reusability of a proven framework. Its tubular construction can be bent, cut and shaped to produce everything from sleek stand furniture and fittings to oversized sculptural features that command attention on the show floor.

At the core of the system is a scalable, reconfigurable architecture that adapts to your space and requirements. Whether you need a compact meeting booth or a multi-zone island stand, Formulate’s modular sections can be engineered to match your footprint perfectly. The tool-free, push-fit assembly makes each build fast to set up, simple to dismantle and highly space-efficient for storage and transport between events.

Once the frame is in place, tension-fit printed fabric graphics slip smoothly over the structure, creating a seamless, professional finish. Graphics can be updated at any time, allowing you to refresh campaigns, rebrand elements or completely change the look of your stand without replacing the underlying framework. This keeps costs low while ensuring your presence remains current and on-brand.

Formulate custom builds can be as functional or as theatrical as you need – from supersized product replicas for viral photo opportunities to immersive themed environments that draw in visitors. Past projects have included everything from giant phones and flamingos to beer cans and ice cream vans, all built from the same core Formulate system. These custom creations are ideal for trade shows, experiential campaigns and brand activations where standing out is critical.

Reusable, adaptable and designed for creative expression, Formulate Custom Exhibition Stands give you the tools to make your brand vision a reality while delivering a strong, sustainable return on investment across multiple events.