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Formulate Oval Counter
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Formulate Oval Counter

Portable, Professional Counter with 360° Messaging Potential

The Formulate Oval Counter is a lightweight yet durable promotional unit, ideal for exhibition stands, retail environments, and brand activations. Featuring a sleek anodised aluminium tube frame with a black MDF tabletop and base, it supports up to 50kg of evenly distributed weight - making it ideal for brochures, tech, and small products. This smart, freestanding counter enables full 360° branding when used with an optional tensioned fabric graphic, turning functional furniture into a powerful messaging platform.

Designed with a sturdy oval shape, the counter frame includes three vertical Ø30mm support poles in two sections and comes in a single standard size that balances portability with presence.


Tool-Free Assembly and Convenient Transport

The Formulate Oval Counter is quick to set up using its intuitive, tool-free aluminium framework. Each tubular component clicks into place using a simple push-fit system, enabling fast and reliable construction. The 20mm thick MDF top and base include a 3mm recessed channel to accommodate optional SEG graphics for a clean, seamless edge finish.

Once disassembled, all parts store neatly into the included nylon carry bag, which features an internal flap to keep the graphic safely separated during transport.

360° Fabric Graphic with SEG Option

The counter can be paired with a custom-printed stretch polyester graphic that wraps around the frame for maximum visibility from every angle. The fabric sleeve includes a discreet vertical zip at the back for easy application and removal, while the SEG (Silicone Edge Graphic) system ensures a snug and polished appearance when inserted into the 3mm recessed channel.

The fabric is washable, making it ideal for frequent use across multiple events or campaigns, and graphics are easily replaceable for rebranding or updated messaging.

Fastframe™ Counter
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Fastframe™ Counter

Professional SEG Counter – Sleek, Portable, and Built for High-Impact Branding

The Fastframe Counter is a lightweight, professional-grade portable unit—ideal for trade shows, exhibitions, retail displays, and brand activations. Designed for both convenience and impact, this pre-assembled aluminium frame counter combines tool-free setup with a sturdy, reliable structure. A single SEG (Silicone Edge Graphic) wraps seamlessly around the display unit, delivering a polished, high-end finish. With generous countertop space (1020mm wide x 410mm deep), it’s perfect for showcasing products, displaying promotional materials, or engaging with customers.


The beech countertop version is unavailable in the UK
Tool-Free Assembly and easy transportation

Setting up the Fastframe Counter is fast and completely tool-free. The pre-assembled aluminium frame unfolds in seconds and locks into place using integrated connectors. The internal shelf simply slots onto pre-fitted loading pins, while the black MDF countertop secures with thumbscrews for a stable, reliable surface.

Despite its strong build, the Fastframe Counter is designed with portability in mind. It packs down compactly into the included padded nylon wheeled carry bag, making transport easy between events. Built for performance, the internal shelf supports up to 10kg, while the top shelf can hold up to 60kg, evenly distributed.

Seamless SEG Fabric Graphic

The Fastframe Counter is finished with a single seamless SEG (Silicone Edge Graphic) that wraps smoothly around the frame, delivering a clean, edge-to-edge branded appearance.

Choose from high-quality dye-sublimation printed graphics on stretch polyester—ideal for standard environments—or blackout fabric, which prevents light show-through in brightly lit spaces for maximum visual impact. The vibrant colours and sharp detail ensure your branding stands out, while the interchangeable design allows for quick updates as your messaging evolves.

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