The Basics Curved Counter combines smart functionality with a clean, professional finish. Designed around a distinctive double-D shape, it serves as the ideal reception desk or meeting point at exhibitions, pop-ups, or retail spaces. The curved structure is formed using a rollable Corex tambour wrap that slots into a durable thermoformed top and base, with the option to add a branded graphic for increased visibility.
This compact unit is available with or without graphics and comes in a choice of three countertop colour combinations: black/beech, black/white, or beech/beech.
Assembly is entirely tool-free, using a simple push-fit system to slot the curved wrap into the base and top. Lightweight and compact when disassembled, the unit is supplied with two convenient carry bags—one for the countertop and one for the wrap—making it easy to store, transport, and deploy for events of all sizes.
Thanks to its integrated rear opening, the counter also provides accessible internal storage for keeping brochures, tech, or personal items neatly out of sight. An optional internal shelf is also available to purchase separately for added organisation.
The Basics Curved Counter can be used as a plain unit or customised with a full wrap graphic to promote branding or campaign messaging. Graphics are applied using hook and loop fixings for quick and secure setup, and can be removed or swapped easily between events.
Printed on PVC-free polyester using UV print technology, the graphic is durable, vibrant, and eco-conscious. It is designed for substrates of 300 micron thickness and can be easily replaced for new campaigns or branding updates.
Assembly is push-fit and the counter can be deployed without the need for tools Perfectly portable with two carry bags for the wrap and countertop Countertop is available in a choice of three colours: black/beech, black/white, beech/beech The Counter can be used as a plain unit or with a graphic wrap option Optional graphics can be attached with a hook and loop fixing for fast and simple deployment Countertop and base are reversible Counter unit is strong and portable Rear opening for storage
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Basics Curved Counter Product images
We are continually improving and modifying our product range and reserve the right to vary the specifications without prior notice. All dimensions and weights quoted are approximate and we accept no responsibility for variance. E&OE.
Internal shelf in grey corex for use with the Basic Curved counter. Can support up to 7.5kg evenly distributed.
Portable, Professional Counter with 360° Messaging Potential The Formulate Oval Counter is a lightweight yet durable promotional unit, ideal for exhibition stands, retail environments, and brand activations. Featuring a sleek anodised aluminium tube frame with a black MDF tabletop and base, it supports up to 50kg of evenly distributed weight - making it ideal for brochures, tech, and small products. This smart, freestanding counter enables full 360° branding when used with an optional tensioned fabric graphic, turning functional furniture into a powerful messaging platform. Designed with a sturdy oval shape, the counter frame includes three vertical Ø30mm support poles in two sections and comes in a single standard size that balances portability with presence. Tool-Free Assembly and Convenient Transport The Formulate Oval Counter is quick to set up using its intuitive, tool-free aluminium framework. Each tubular component clicks into place using a simple push-fit system, enabling fast and reliable construction. The 20mm thick MDF top and base include a 3mm recessed channel to accommodate optional SEG graphics for a clean, seamless edge finish. Once disassembled, all parts store neatly into the included nylon carry bag, which features an internal flap to keep the graphic safely separated during transport. 360° Fabric Graphic with SEG Option The counter can be paired with a custom-printed stretch polyester graphic that wraps around the frame for maximum visibility from every angle. The fabric sleeve includes a discreet vertical zip at the back for easy application and removal, while the SEG (Silicone Edge Graphic) system ensures a snug and polished appearance when inserted into the 3mm recessed channel. The fabric is washable, making it ideal for frequent use across multiple events or campaigns, and graphics are easily replaceable for rebranding or updated messaging.
The Formulate Oval Counter is a lightweight yet durable promotional unit, ideal for exhibition stands, retail environments, and brand activations. Featuring a sleek anodised aluminium tube frame with a black MDF tabletop and base, it supports up to 50kg of evenly distributed weight - making it ideal for brochures, tech, and small products. This smart, freestanding counter enables full 360° branding when used with an optional tensioned fabric graphic, turning functional furniture into a powerful messaging platform.
Designed with a sturdy oval shape, the counter frame includes three vertical Ø30mm support poles in two sections and comes in a single standard size that balances portability with presence.
The Formulate Oval Counter is quick to set up using its intuitive, tool-free aluminium framework. Each tubular component clicks into place using a simple push-fit system, enabling fast and reliable construction. The 20mm thick MDF top and base include a 3mm recessed channel to accommodate optional SEG graphics for a clean, seamless edge finish.
Once disassembled, all parts store neatly into the included nylon carry bag, which features an internal flap to keep the graphic safely separated during transport.
The counter can be paired with a custom-printed stretch polyester graphic that wraps around the frame for maximum visibility from every angle. The fabric sleeve includes a discreet vertical zip at the back for easy application and removal, while the SEG (Silicone Edge Graphic) system ensures a snug and polished appearance when inserted into the 3mm recessed channel.
The fabric is washable, making it ideal for frequent use across multiple events or campaigns, and graphics are easily replaceable for rebranding or updated messaging.
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