Exhibition counters for every conversation.

Choose an illuminated counter when backlit graphics and visual impact are priorities and a suitable power supply is available. A non-illuminated counter avoids the need for lighting power and offers a broad choice of portable, modular and promotional formats.

Before choosing a counter, think about the purpose it needs to fulfil within your event space. Will it be a simple meet-and-greet point where visitors are welcomed? Will your team use it to direct people to the next part of an experience? Or will it be a customer processing area, with space needed for paperwork, tablets, brochures, product samples and other materials?

A compact promotional counter may be ideal for brief interactions and directing visitor traffic. If staff will be handling enquiries, processing customers or having several conversations at once, consider a larger working surface, accessible internal storage and enough space for your team to work comfortably.

Think about how long people will spend at the counter, how many staff will use it and how visitors will move around it. Choose a counter that supports its purpose without creating congestion or interrupting the wider experience.

An exhibition counter combines a branded display with a practical worktop for welcoming visitors, sharing literature, demonstrating products or distributing samples. Some models add shelves, lockable storage or lighting.

Start with the task rather than the overall width. Counta suits short interactions and sampling in passing retail traffic, while compact lightweight formats may be more convenient when one person manages a temporary event.

Modulate™ counters can physically connect using magnetic connectors, creating a longer working area for several staff members and conversations. Plan enough space in front of and behind the counter for visitor flow and staff access.

Yes. The Zenith Case is designed for multifunctional use. Its wheeled moulded case carries compatible promotional materials and display equipment to the event, then converts into a branded counter with a Beech folding tabletop (sold separately) and branded graphic wrap (sold separately). The tabletop is required for counter use.

The Zenith Case and its Beech folding tabletop (sold separately) are purchased separately. The tabletop is required to create a working counter, and a branded graphic wrap (sold separately) completes the presentation. The countertop load capacity is to be confirmed.

A multifunctional unit such as the Zenith Case can reduce the need to transport a separate counter. It carries compatible promotional materials and display equipment to the venue, then provides a practical working surface when fitted with the Beech folding tabletop (sold separately). A branded graphic wrap (sold separately) creates a cohesive presentation.

Yes. The Zenith Case is designed for this dual purpose. Its moulded construction, internal divider, integrated wheels and handle support transport of compatible equipment. At the venue, fit the Beech folding tabletop (sold separately) to create a counter, and add a branded graphic wrap (sold separately) for a finished display.

Check access to a suitable electrical supply before positioning the counter. Keep the cable route discreet and protected, away from visitor walkways and staff movement, and follow the venue’s electrical and cable-management rules.

List everything that must sit on the surface at once: open brochures, tablets, samples, literature, demonstration equipment and items being handed to visitors. Compare usable worktop dimensions and any confirmed load rating, rather than judging by overall counter width alone.

Estimate the quantity of brochures, samples and promotional stock needed between replenishments. If staff frequently hand items to visitors, accessible shelves can be more useful than a large worktop alone. Check both the number of shelves and rear access.

Yes. Basics Curved can be used as a plain unit or customised with an optional full-wrap graphic. The removable graphic attaches with hook-and-loop fixings, making it easy to swap branding between events. It is UV printed on PVC-free polyester, with a specified substrate thickness of 300 microns.

Formulate Oval is the lightest non-illuminated model in this comparison at 6.5 kg. Insta LED is the lightest illuminated model at 13 kg. Weight is only one consideration: check packed dimensions, carrying arrangements and assembly steps.

Look at packed weight, lifting requirements, frame design and how many parts must be assembled. Formulate Oval weighs 6.5 kg, Counta 7.2 kg and Hop-Up Counta 7.4 kg. All use tool-free assembly, but that does not guarantee one-person handling in every situation.

Possibly. Heavier counters may require assistance with unloading, lifting and positioning even if the frame is tool-free. IllumiLOCK has a net weight of 36 kg and is supplied with two wheeled bags. Check the manufacturer’s handling instructions and your event team’s capabilities.

Confirm packed dimensions, vehicle space, the number of bags or cases, whether wheels are included and how far equipment must be carried. For frequent temporary events, the packing and handling process can be as important as the assembled counter.

IllumiLOCK has two lockable rear doors and two included internal shelves, each rated to 35 kg of evenly distributed weight. The Zenith Case can also be secured with standard padlocks (not supplied), although it is a transport case rather than a counter with lockable rear doors. The remaining counters in this guide do not offer lockable storage.

IllumiLOCK and Pop-Up Counta include two shelves each. Hop-Up Counta , Fastframe™ and Counta include one each. Modulate™ and Basics Curved offer optional shelves sold separately. Illumigo™ , Insta LED and Formulate Oval do not include shelves. Shelf load ratings vary: Modulate 20 kg (optional), Fastframe 10 kg, Basics Curved 7.5 kg (optional), Counta 5 kg, and Pop-Up Counta and Hop-Up Counta 3 kg. IllumiLOCK shelf load is listed as 35 kg per shelf in the comparison table.

Only Modulate™ counters in this range physically connect, using magnetic connectors. Illumigo™ units can stand flush alongside one another but do not mechanically link.

Fastframe supports 60 kg, Formulate Oval and Basics Curved each support 50 kg, IllumiLOCK 45 kg, Modulate 40 kg, Insta LED 30 kg, Pop-Up Counta 25 kg, Illumigo and Counta 20 kg each, and Hop-Up Counta 15 kg. These ratings assume evenly distributed loads. Check the countertop dimensions and do not confuse countertop capacity with shelf capacity.

Yes. Many counters can be refreshed with replacement graphics for a new campaign, promotion or event. Before preparing artwork, download the correct artwork template online from the relevant Ultima Displays product page and follow its dimensions and artwork guidelines. Check whether your counter uses SEG fabric, stretch fabric, a wraparound graphic or self-adhesive vinyl, then order the appropriate replacement graphics for that model.

SEG means silicone edge graphics. A printed fabric graphic has a silicone edge that fits into a channel in the frame, helping create a neat display surface. The exact fabric and lighting requirements depend on the counter model.