Width	800 mm
Height	1174 mm
Depth	420 mm
Weight:	12.7 kg

Formulate Shadow

Formulate Shadow is a sturdy and mess-free outdoor pavement sign designed to offer a more reliable alternative to traditional signs that require water or sand for stability. Built from black powder-coated steel, it delivers exceptional durability and strength—ideal for high-footfall zones or exposed outdoor environments. Shadow is part of the Formulate family and features the same tool-free assembly, making it quick and easy to set up. Its predrilled base allows it to be secured on hard surfaces or soft ground using the included pegs. With a wheeled base and integrated hand hole, it’s also simple to deploy and manoeuvre wherever it's needed.

The double-sided display area ensures visibility from both directions, making it a highly effective solution for outdoor branding, promotions, or event signage.

Quick Assembly with Durable Steel Construction

Formulate Shadow is manufactured from tough black powder-coated steel with a 32mm tubular structure. The frame assembles easily with push-fit buttons and a supplied Allen key, delivering a secure and stable build without the need for ballast. It’s built to handle wind speeds of up to 18 mph (29 km/h), making it well-suited for year-round outdoor use.

Each base includes predrilled holes for anchoring into the ground using the included pegs—perfect for setup on grass, sand, or other soft terrains. The wheeled base and ergonomic hand hole further support easy transport and repositioning as required.

Vibrant Custom Printed Graphics

Custom-printed graphics are available separately and are tailored to fit tightly over the steel frame. The double-sided graphic is printed on premium 260gsm stretch fabric using high-definition dye-sublimation, ensuring bold colours and excellent visual clarity in all weather conditions.

The tension-fit sleeve pulls over the frame and secures at the base with a discreet zip, delivering a smooth, taut finish that maintains its form. Washable, foldable, and easy to switch out, these graphics are ideal for campaigns that require frequent messaging updates or seasonal branding changes.

Select Item

Format *

Hardware and Graphic
Hardware Only
Graphics Only

Media Type *

Polyester Stretch

Media Type *

Polyester Stretch

Number of sides printed *

Single Sided
Double Sided

Number of sides printed *

Single Sided
Double Sided

Shadow is part of the Formulate family with the same tool-free characteristics but is made from black powder coated steel rather than aluminium which makes it strong and very sturdy, so it is ideal for exposed outdoor positions or high-volume footfall.
Perfect for use on hard surfaces or soft ground as Shadow has predrilled holes to enable it to be secured using pegs (supplied) on grass, terrain or on hard sand to provide extra stability.
The double-sided tension fit fabric graphic is vibrant regardless of the weather and is easy to deploy as it pulls over the frame and is secured using a zip at the base.
The wheeled base has a handy hand hole for ease of deployment and manoeuvrability.

Guidelines for Preparing Your Artwork

Nine simple steps to perfect print ready artwork

Artwork saved as pdf. Recommended preset: PDF/X-4:2010. Maximum file size 75MB
Document colour mode is set to CMYK
All fonts are outlined.
Graphics matched to the correct template: centred and in the gross size of the respective template. Please note the template is supplied at 25% of the finished size as the printer RIP will scale it to 100% .
All linked images must have a minimum resolution of 300 dpi at 1/4 (25%) scale.
The print file should not contain template lines.
Letter size not less than 3mm ; 2mm for lines
Disabled overprint attribute.
Recommended values for black: C100, M100, Y100, K100

UI_Shadow_EN

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Formulate Shadow Product images

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Product specifications

Attribute name	Attribute value
Product Specifications
Material	Steel
Tube	32 mm
Assembly	Push-fit buttons, Allen key
Graphic area	Double-sided
Graphic attachment	Zipped tension fabric graphic
Weight	12.7 kg
Wind resistance	Up to 18 mph / 29 km/h

We are continually improving and modifying our product range and reserve the right to vary the specifications without prior notice. All dimensions and weights quoted are approximate and we accept no responsibility for variance. E&OE.

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