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COUNTERS
Adaptable and portable temporary counters for promotional, display and exhibition applications
Product list
BESTSELLER
Pop-up Counta
The Pop-Up Counta is a versatile, lightweight promotional counter designed for maximum impact at exhibitions, retail promotions, and live events. Combining a generous countertop surface with internal storage shelves, it’s the ideal solution for welcoming guests, demonstrating products, or showcasing literature. Its compact, folding design makes it especially suitable for mobile teams and repeat-use campaigns. Supplied with a thermoformed beech-effect tabletop, two internal shelves, and a customisable wraparound graphic panel, it’s as functional as it is professional-looking. All components pack down into a single wheeled trolley case for simple storage and transport between venues. The Pop-Up Counta features a clever self-locking frame system that expands in seconds and requires no tools. Magnetic bars and hangers guide the structure into place, while the beech-effect counter top folds out and secures with ease. The four separate shelf pieces slot into position within the framework to form a stable middle and base shelf—ideal for storing literature, stock, or personal belongings out of sight. Once the event is over, the entire unit—including frame, shelving, tabletop, and graphic—packs into a reinforced D-shaped wheeled trolley case for easy storage and effortless transport. Enhance your brand visibility with a custom-printed one-piece graphic that attaches using magnetic tape and hangers. This clean and seamless display wraps around the full structure for a highly professional finish. Printed on PVC-free polyester using UV print technology, the graphic is durable, vibrant, and eco-conscious. It is designed for substrates of 300 micron thickness and can be easily replaced for new campaigns or branding updates.
Fast Assembly and Convenient Transport
Wraparound Graphic Panel with Magnetic Fixings
BESTSELLER
Hop-up Counta
The Hop-up Counta is a smart, lightweight portable counter designed for events, exhibitions, retail, and reception use. Its quick-folding frame and single wraparound stretch fabric graphic make it a fast, stylish, and practical display solution. The unit includes a beech-effect countertop and a single internal shelf, offering both visual appeal and functional storage. Perfect for compact setups and quick transitions, the Hop-up Counta is available in a single standard size. Thanks to its clever concertina-style frame and plastic locking arms, the Hop-up Counta assembles in seconds with no tools required. The graphic stays attached when the unit is collapsed, saving time during pack-down and ensuring easy reuse between events. Supplied with a wheeled carry bag, the entire unit folds down neatly for easy transport and storage. The Hop-up Counta uses a single-piece polyester stretch fabric graphic that wraps seamlessly around the frame. It is dye-sublimation printed for rich, vibrant colour reproduction and excellent durability. Graphics attach securely with hook and loop fixings and are easy to remove and replace—perfect for quick brand refreshes or event-specific messaging.
Tool-Free Setup and Compact Storage
Dye-Sublimation Printed Stretch Fabric Graphic
Modulate™ Counter
The Modulate™ Counter is a versatile, tool-free display solution designed for events, receptions, and retail environments. It features an aluminium tubular frame, black thermoformed MDF countertop, and clever internal magnetic connectors that allow multiple counters to link together seamlessly—ideal for creating longer reception desks or bar-style setups with minimal effort. Designed to be used as a standalone unit or as part of a modular configuration, the counter is available with optional custom-printed tension fabric graphics that deliver strong brand impact. The powerful magnets inside the aluminium frame allow for quick, precise alignment and secure assembly without tools. The tubular sections push-fit together easily, streamlining the setup process even for solo installers. Each counter packs flat into a soft carry bag featuring a padded internal flap to protect the countertop during transport—ideal for on-the-go exhibiting and storage. An optional white laminated MDF shelf (sold separately) is also available for internal storage or product placement. Optional dye-sublimated stretch fabric graphics are designed to fit smoothly over the frame for a clean, professional finish. Graphics can be positioned either beneath or over the countertop, depending on your preferred look. When combining multiple counters, a single custom graphic can be produced to wrap around the entire front—perfect for creating a cohesive, large-format brand presence.
Tool-Free Assembly with Magnetic Frame Connections
Custom Graphics Available for Individual or Combined Units
Basics Curved Counter
The Basics Curved Counter combines smart functionality with a clean, professional finish. Designed around a distinctive double-D shape, it serves as the ideal reception desk or meeting point at exhibitions, pop-ups, or retail spaces. The curved structure is formed using a rollable Corex tambour wrap that slots into a durable thermoformed top and base, with the option to add a branded graphic for increased visibility. This compact unit is available with or without graphics and comes in a choice of three countertop colour combinations: black/beech, black/white, or beech/beech. Assembly is entirely tool-free, using a simple push-fit system to slot the curved wrap into the base and top. Lightweight and compact when disassembled, the unit is supplied with two convenient carry bags—one for the countertop and one for the wrap—making it easy to store, transport, and deploy for events of all sizes. Thanks to its integrated rear opening, the counter also provides accessible internal storage for keeping brochures, tech, or personal items neatly out of sight. An optional internal shelf is also available to purchase separately for added organisation. The Basics Curved Counter can be used as a plain unit or customised with a full wrap graphic to promote branding or campaign messaging. Graphics are applied using hook and loop fixings for quick and secure setup, and can be removed or swapped easily between events. Printed on PVC-free polyester using UV print technology, the graphic is durable, vibrant, and eco-conscious. It is designed for substrates of 300 micron thickness and can be easily replaced for new campaigns or branding updates.
Fast Push-Fit Setup with Portable Design
Optional Graphics for Branded Messaging
BESTSELLER
Counta
The Counta is a lightweight and compact PVC promotional unit, ideal for high-impact product demonstrations, one-off events, and retail sampling. Designed for indoor use, this self-contained demonstrator features an integrated header panel, shelf, and support poles—perfect for temporary setups in supermarkets, showrooms, and exhibition spaces. Constructed from durable white PVC, the Counta is available in a single standard size and format, offering simplicity and ease for high-turnover promotional use. Tool-free, push-fit assembly ensures the Counta can be deployed in minutes with minimal effort. The unit's lightweight plastic components flat-pack neatly into the supplied carry bag, making it ideal for mobile teams or repeat activations across multiple locations. A rear shelf provides extra storage, while the smooth PVC surface can be easily wiped clean between uses. The Counta supports custom printed vinyl graphics, which can be applied directly to the base wrap and header panel using self-adhesive fixing.
Flat-Packs for Easy Setup, Storage & Transport
Vinyl Graphics for Base & Header Panel
New
Formulate Oval Counter
The Formulate Oval Counter is a lightweight yet durable promotional unit, ideal for exhibition stands, retail environments, and brand activations. Featuring a sleek anodised aluminium tube frame with a black MDF tabletop and base, it supports up to 50kg of evenly distributed weight - making it ideal for brochures, tech, and small products. This smart, freestanding counter enables full 360° branding when used with an optional tensioned fabric graphic, turning functional furniture into a powerful messaging platform. Designed with a sturdy oval shape, the counter frame includes three vertical Ø30mm support poles in two sections and comes in a single standard size that balances portability with presence. The Formulate Oval Counter is quick to set up using its intuitive, tool-free aluminium framework. Each tubular component clicks into place using a simple push-fit system, enabling fast and reliable construction. The 20mm thick MDF top and base include a 3mm recessed channel to accommodate optional SEG graphics for a clean, seamless edge finish. Once disassembled, all parts store neatly into the included nylon carry bag, which features an internal flap to keep the graphic safely separated during transport. The counter can be paired with a custom-printed stretch polyester graphic that wraps around the frame for maximum visibility from every angle. The fabric sleeve includes a discreet vertical zip at the back for easy application and removal, while the SEG (Silicone Edge Graphic) system ensures a snug and polished appearance when inserted into the 3mm recessed channel. The fabric is washable, making it ideal for frequent use across multiple events or campaigns, and graphics are easily replaceable for rebranding or updated messaging.
Tool-Free Assembly and Convenient Transport
360° Fabric Graphic with SEG Option
New
Fastframe™ Counter
The Fastframe Counter is a lightweight, professional-grade portable unit—ideal for trade shows, exhibitions, retail displays, and brand activations. Designed for both convenience and impact, this pre-assembled aluminium frame counter combines tool-free setup with a sturdy, reliable structure. A single SEG (Silicone Edge Graphic) wraps seamlessly around the display unit, delivering a polished, high-end finish. With generous countertop space (1020mm wide x 410mm deep), it’s perfect for showcasing products, displaying promotional materials, or engaging with customers. Setting up the Fastframe Counter is fast and completely tool-free. The pre-assembled aluminium frame unfolds in seconds and locks into place using integrated connectors. The internal shelf simply slots onto pre-fitted loading pins, while the black MDF countertop secures with thumbscrews for a stable, reliable surface. Despite its strong build, the Fastframe Counter is designed with portability in mind. It packs down compactly into the included padded nylon wheeled carry bag, making transport easy between events. Built for performance, the internal shelf supports up to 10kg, while the top shelf can hold up to 60kg, evenly distributed. The Fastframe Counter is finished with a single seamless SEG (Silicone Edge Graphic) that wraps smoothly around the frame, delivering a clean, edge-to-edge branded appearance.
The beech countertop version is unavailable in the UK
Tool-Free Assembly and easy transportation
Seamless SEG Fabric Graphic
Illumigo™ Counter
The Illumigo™ Counter is a versatile illuminated lightbox counter designed for impactful brand presence in retail settings, exhibitions, and events. Finished in a clean white powder coat, it combines elegant style with practical portability, making it ideal for environments ranging from shopping centres to pop-up stores. The intuitive tool-free frame slots together using a clearly numbered system, and the durable two-part tabletop locks securely in place with twist-out locators. Measuring 1040mm x 420mm, the Illumigo™ Counter is part of the wider Illumigo™ lightbox range and supports optional double-sided graphics for maximum visibility. This portable counter assembles in under 10 minutes with no tools required. All components are pre-numbered for fast identification, and the frame sections simply slide and click together. The edge-lit LED lighting is pre-assembled, allowing a straightforward plug-and-play setup. For transport and storage, the entire unit packs neatly into a compartmented protective carry case with a handle—making it ideal for on-the-go teams and repeat use across multiple venues. The Illumigo™ Counter supports interchangeable SEG graphics that push-fit into the frame channel in seconds. Choose from standard 175gsm backlit textile or lightbox black back media for vivid, evenly illuminated results on both sides. For eco-conscious applications, recycled fabric media is also available on request. The flush-fit power cable exits beneath the base, enabling seamless side-by-side positioning of multiple counters for larger displays.
Quick to Assemble and Easy to Store
Double-Sided Graphics in SEG or Sustainable Media
New
Insta LED Counter
Make your brand shine with the Insta LED Counter, a striking illuminated promotional counter ideal for exhibitions, product demos, and retail events. Featuring a pre-assembled internal LED lighting system and smart automatic scissor-lift frame, this counter creates instant visual impact with minimal effort. The black MDF top and base offer a refined contrast to vibrant backlit graphics, while the sturdy steel and aluminium frame provides excellent support for up to 30kg of evenly distributed weight. The tool-free scissor lift frame opens effortlesslyjust lift and lock into place. SEG graphics slot neatly into 3mm channels on the top and base for a smooth, secure finish. When not in use, the counter collapses flat - into a padded nylon carry bag with handle and shoulder strap, making storage and transport simple. Printed on 260gsm Black Back polyester fabric using dye sublimation, the optional graphic wrap delivers rich colours and a clean, illuminated finish. The black backing prevents light bleed, and a discreet rear zip allows for tidy cable management.
Fast Assembly and Easy Storage
Vibrant Graphics
Basic Curved Counter internal shelf
Internal shelf in grey corex for use with the Basic Curved counter. Can support up to 7.5kg evenly distributed.
Display Handbook 2025
The Display Handbook 2025 is now available! Your go-to resource for innovative and impactful display solutions. Whether you're looking for sustainable, reusable exhibition stands, vibrant lightboxes to enhance retail spaces, or eye-catching outdoor signage for exterior events, we've got you covered.
What’s Inside?
- Lightboxes – Illuminate your space with high-impact visuals
- Exhibition Stands – Modular and customisable for any event
- Display Walls – Create seamless and professional backdrops
- Roller Banners – Portable, quick to set up, and highly effective
- POS Displays & Signage – Drive sales and enhance brand visibility
- Flags & Beach Flags – Dynamic solutions for outdoor promotions
- Tents – Branded shelters for events, festivals, and promotions
- Counters – Functional and stylish for engaging presentations
- Barriers – Define spaces while maximising branding opportunities
Get Your Free Brochure Today!
Our product sub-categories
COUNTERS
Counters Are the Perfect Partner for a Promotional Display or Event
Temporary counters add a professional touch to any exhibition, event or retail environment. They provide a functional surface for displaying products, literature or digital screens, while the option to add branded graphics creates an impactful marketing opportunity. Many designs also feature integrated storage, helping to keep presentation areas clean and clutter-free.
Our collection includes best-selling solutions like the FastFrame Counter - an illuminated, fabric-tensioned display that delivers modern style with fast tool-free assembly - and the versatile Modulate Counter, ideal for use alongside Modulate backwalls for a cohesive modular look. Both options are designed to be temporary and portable, making them quick to set up and easy to pack away at the end of your event.
Ultima Displays counters are available across a variety of shapes, sizes and price points to suit any brand or budget. Whether you’re enhancing a welcome desk, exhibition meet-and-greet point, retail pop-up store, or product demo area, there’s a style to match the environment - from sleek round and oval tops to larger rectangular or curved designs.
Looking for something unique? Add extra presence with an illuminated counter or choose a durable outdoor-ready model to support activations at open-air festivals, fairs or forecourts.
Designed for short-term use and maximum convenience, our counters are lightweight, tool-free and easy to transport- the ideal solution for busy event teams who need to set up and pack down efficiently without compromising on style or branding.
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