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Formulate Shadow

Formulate Shadow is a sturdy and mess-free outdoor pavement sign designed to offer a more reliable alternative to traditional signs that require water or sand for stability. Built from black powder-coated steel, it delivers exceptional durability and strength—ideal for high-footfall zones or exposed outdoor environments. Shadow is part of the Formulate family and features the same tool-free assembly, making it quick and easy to set up. Its predrilled base allows it to be secured on hard surfaces or soft ground using the included pegs. With a wheeled base and integrated hand hole, it’s also simple to deploy and manoeuvre wherever it's needed.

The double-sided display area ensures visibility from both directions, making it a highly effective solution for outdoor branding, promotions, or event signage.

Quick Assembly with Durable Steel Construction

Formulate Shadow is manufactured from tough black powder-coated steel with a 32mm tubular structure. The frame assembles easily with push-fit buttons and a supplied Allen key, delivering a secure and stable build without the need for ballast. It’s built to handle wind speeds of up to 18 mph (29 km/h), making it well-suited for year-round outdoor use.

Each base includes predrilled holes for anchoring into the ground using the included pegs—perfect for setup on grass, sand, or other soft terrains. The wheeled base and ergonomic hand hole further support easy transport and repositioning as required.

Vibrant Custom Printed Graphics

Custom-printed graphics are available separately and are tailored to fit tightly over the steel frame. The double-sided graphic is printed on premium 260gsm stretch fabric using high-definition dye-sublimation, ensuring bold colours and excellent visual clarity in all weather conditions.

The tension-fit sleeve pulls over the frame and secures at the base with a discreet zip, delivering a smooth, taut finish that maintains its form. Washable, foldable, and easy to switch out, these graphics are ideal for campaigns that require frequent messaging updates or seasonal branding changes.